How to Get Started: Execution
You have an idea and a plan to turn that idea into a business.
NOW it’s time to execute that idea.
Here’s how you do that with these 3 steps.
1. Laser focused plan execution
You’ve created your plan of how you’re going to turn your idea into a business. Stick to your plan. Use your expertise and judgment to determine if you need to make changes as you go along. However, when things get tough or you have to do tasks you don’t generally enjoy doing you need to remember why you started your business, what your goals are, and most of all stick to your plan.
DON’T GIVE UP
2. Niche Brand Strategy
Always focus on your niche.
There are times when you will be tempted to take work in or focus on a more broad market. Resist that temptation. You chose your niche for a reason. Focus on that. If you’re not reaching your niche then reevaluate the market and create a new niche but don’t attempt to reach everyone. If you try to reach everyone you will appeal to no one.
To stay on track, focus on the following to attract your niche.
- What do you want to be known for:
- Do you have a tag line that tells who you are and what you’re about?
- Is your brand voice consistent across the internet?
- Use social media and traditional networking to reach your audience
Who has your audience?
- Industry groups or organizations
3. Time Control
As a startup time is something that you cannot afford to waste. We often think that we can do everything ourselves but to be efficient we cannot. Fortunately there are many tools available to help lessen the administrative burden of running a business so you can focus on actually doing what you enjoy.
a. Set up a CRM system
Customer Relationship Management systems affords you the opportunity to automate your interactions with your customers. You may be tempted to automate as much as possible but remember customers don’t enjoy dealing only with machines.
b. Simple tools (spreadsheets)
When starting out, excel is a great tool to keep track of expenses and activities.
c. Avoid agenda-less meetings
Stop doing activities that make you feel important or busy.
You’re no longer in a 9-5 world in which you sat in pointless meetings where you knew the only purpose was to have a meeting for the sake of having a meeting. Keep your meetings as brief as possible with your team. Make sure that everyone knows the purpose of the meeting beforehand and the expectations of the meeting.
d. Only go where your client is
Keep focus on your ideal client and go where that client is. Don’t start trying to reach everyone everywhere. That leads to you wasting time chasing people who will not be your client or become clients you don’t want to deal with.
e. Build Key Relationships
Business is about relationships. Focus on building relationships with mentors, clients, and your employees. The manner of the relationship will differ but the focus is to have strong connections.
Executing a business idea is about sticking to the business plan but also about positive interactions between you and your customers.